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Marketing

 

Marketing Planing

Includes a collection of information covering various aspects shortly of, brands, distribution, promotion, segmentation, buyer behaviour, competitor and market analysis, and marketing planning.

 
 

 

E- Marketing excellence

E-Marketing excellence offers new approach to help you build a customer driven e-business. A practical guide to creating and executing e-marketing business plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools.

 

 

Marketing: Planing and Advertising

The Marketing Plan touches on issues and aspects of marketing. This book can be used by marketing students and those already in business industry.

 
 

 

Effetive Management for Marketing

It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth- Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.

 


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